What you can actually do with MatchAI

October 7, 2025
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Fan data is everywhere

Most clubs collect a huge amount of fan data. But it sits in ten different places—and no one knows what to do with it.

MatchAI connects it all into a single view.

Now you can ask a question and get a real answer. Not a spreadsheet.

Personalisation shouldn't mean guesswork

Sending the same offer to every fan doesn’t work.

MatchAI helps you personalise based on real behavior. Not just age or location, but what they’ve done, when they did it, and what they care about next.

Here’s what teams can do right now

  • Ask: who hasn’t engaged in two weeks?
  • See: who buys merch but hasn’t visited the app?
  • Trigger: send a reward to fans who attended two matches in a row

You don’t need a data analyst. You just need the right signal.

Here’s what fans experience

  • Chat with AI players trained on interviews and stats
  • Unlock content based on what they do
  • Earn perks for showing up, not just spending

It’s not complicated. It’s just better.

Call to action

MatchAI is live for early partners.

If you want smarter campaigns and fans who feel seen, this is your moment.

Book a walkthrough

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