Welcome to the Era of Intelligent Identity in Sports

The smartest identity in sports that bridges, culture with technology, digital with physical, emotions with intelligence.  

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MatchAI is portable, personal, and built for the era of intelligent fandom

The Intelligence Engine for Fan-Centric Identity

MatchAI is a next-gen identity and intelligence layer for the global sports economy—built to connect athletes, fans, clubs, and brands in meaningful, data-powered ways.

Whether it’s performance on the field or influence off it, MatchAI creates a portable, personal, and user-owned identity that drives real-time engagement, monetization, and loyalty.

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What Makes MatchAI Different?

PlayerID builds a direct channel  — to collect more data, understand athletes and fans better, and engage them in more relevant ways.

PlayerID (powered by MatchAI) anchors verified athlete identity on-chain. With the power of Matchain’s decentralized infrastructure and DataCurve’s Fanzone stack comprising AURA™ smart profiles and eXperience Context Protocol XCP™, the identity sparks authentic interactions by unlocking untapped value across every fan touchpoint through:

  • A storytelling surface
  • A monetization engine
  • A loyalty driver

MatchAI is a living ecosystem between the athletes and their most ardent fans, enriched by real-time data, contextual AI, and authenticated relationships.

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The Future of Sports Is Personal

We’re witnessing a generational shift in how sports are experienced.


  • Athletes are becoming media brands.
  • Fans are active participants in the athlete journeys co-creating, investing and influencing the cultural and commercial value of every moment.
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… and Personalization is fueled by data

Identity that is persistent, portable, player-owned and fan-owned

Intelligence that is dynamic, contextual, and consented

What Makes MatchAI Different?

MatchAI builds a direct channel  — to collect more data, understand athletes and fans better, and engage them in more relevant ways.

MatchAI anchors verified identity on-chain. With the power of Matchain’s decentralized infrastructure and DataCurve’s Fanzone stack comprising AURA™ smart profiles, the identity sparks authentic interactions by unlocking untapped value across every fan touchpoint through: 

  • A storytelling surface
  • A monetization engine
  • A loyalty driver

MatchAI is a living ecosystem between the athletes and their most ardent fans, enriched by real-time data, contextual AI, and authenticated relationships.

join Now!

What Makes MatchAI Different?

PlayerID builds a direct channel  — to collect more data, understand athletes and fans better, and engage them in more relevant ways.

PlayerID (powered by MatchAI) anchors verified athlete identity on-chain. With the power of Matchain’s decentralized infrastructure and DataCurve’s Fanzone stack comprising AURA™ smart profiles and eXperience Context Protocol XCP™, the identity sparks authentic interactions by unlocking untapped value across every fan touchpoint through:

  • A storytelling surface
  • A monetization engine
  • A loyalty driver

MatchAI is a living ecosystem between the athletes and their most ardent fans, enriched by real-time data, contextual AI, and authenticated relationships.

join Now!

WELCOME TO A NEW WAY OF THINKING

Old Playbooks
One-size-fits-all fan experiences
Centralized control of player identity
Generic sponsorship targeting
Passive fan bases
Stats and merch as fan signals
MatchAI Playbook
Hyper-personalized engagement journeys
Athlete-owned, verifiable digital identity
Real-time, data-driven brand alignments via AURA
Active fan economies with digital incentives + utility
Emotional insights, shared values, and digital behaviors
Basic plan
$180/yr
Save 20% with the annual plan
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Get started
Business plan
$280/yr
Save 20% with the annual plan
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Get started

Introducing PlayerID powered by MatchAI

A New Standard for Athlete Identity, Fan Intelligence, and Trusted Engagement across all physical and digital touchpoints Built by Matchain. Powered by DataCurve.
A New Standard for Athlete Identity, Fan Intelligence, and Trusted Engagement across all physical and digital touchpoints Built by Matchain. Powered by DataCurve.

PLAYERID IS BUILT ON TRUST AND POWERED BY ACTIONABLE INTELLIGENCE

Gamified Experiences
Drive fan participation and build community with interactive challenges, rewards, and milestones.

Smart Profiles for Fans & Players
Unlock hyper-personalized engagement through dynamic, always-evolving profiles tailored to user behavior.

Al-Personalized Journeys
Deliver custom content, offers, and experiences based on fan actions, context, and preferences

Real-Time Data Orchestration
Ensure smooth, synchronized interactions across platforms with intelligent backend integration

Dynamic Content Discovery
Surface the most relevant media and merchandise at the right time, automatically

Monetization Intelligence
Turn engagement into revenue through data-informed upsells, token rewards, and partner

  • MatchID - On-chain, verified player identity with consent management
  • FanZone™ - Gamified engagement journeys and dynamic community campaigns
  • AURA™ Profiles - AI-powered, always-evolving smart profiles for fans and players
  • Logicware™ - Machine intelligence for personalization, monetization, and discovery
  • XCP™ Server - Real-time data orchestration and interoperability across platforms

What Is PlayerID?

PlayerID is a next-generation identity and intelligence solution that gives clubs, brands, and fans a unified view of the modern athlete on and off the field.

Built for the age of personalization, PlayerID combines on-field stats, fan sentiment, engagement metrics, and player-specific analytics into a single, intelligent profile.
With PSG as an anchor club, PlayerID is a trusted foundation for data-rich storytelling, personalized fan journeys, and culturally relevant sponsorship at scale.

PlayerID is a next-generation identity and intelligence solution that gives clubs, brands, and fans a unified view of the modern athlete on and off the field.

Built for the age of personalization, PlayerID combines on-field stats, fan sentiment, engagement metrics, and player-specific analytics into a single, intelligent profile.

With PSG as an anchor club, PlayerID is a trusted foundation for data-rich storytelling, personalized fan journeys, and culturally relevant sponsorship at scale.

$MAT Now available on

On-chain, verified player identity with consent management
Gamified engagement journeys and dynamic community campaigns
AI-powered, always-evolving smart profiles for fans and players
Machine intelligence for personalization, monetization, and discovery
Real-time data orchestration and interoperability across platforms

PLAYERID IS A REIMAGINATION OF SPORTS IN THE ERA OF AI

JOIN THE PLAYERID ecosystem to  reimagine a world where identity, intelligence, and emotion unite to transform every play, every stadium, every screen, and every fan experience.

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  • For Athletes who are more than numbers — they are stories waiting to be told.
  • For Fans who yearn for connection that goes beyond the game.
  • For Leagues striving to build lifelong loyalty, not just fleeting moments.
  • For Sponsors who want to inspire, engage, and truly resonate.

Join us in shaping the future of sports

Empower the game. Empower the fans. Empower the future.

With MatchAI

MatchAI a collaboration between Matchain and DataCurve

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