Paris Saint-Germain and Matchain: Joint Innovation Studio(JIS)
The Joint Innovation Studio (JIS) is a 7-Phase, 12-Month innovation program launched in partnership between Paris Saint-Germain and Matchain. Operating from PSG’s headquarters in Paris, JIS connects Web3 builders, AI innovators, and tech teams with structured support, access to Matchain infrastructure, promotional visibility, and a pathway toward deeper collaboration with PSG Labs.
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What is the Joint Innovation Studio?
The Joint Innovation Studio (JIS) is a collaborative innovation program created by Paris Saint-Germain in collaboration with Matchain, a pioneering blockchain platform specializing in AI and decentralized identity (DID) solutions. It brings together Web3 experts, AI innovators, and cross-industry teams to create and implement solutions that bridge traditional systems with cutting-edge technologies.
Operating from PSG’s headquarters in Paris, JIS leverages PSG’s global brand and Matchain’s technical expertise to support participating teams through a structured 7-phase, 12-month framework. Projects receive integration support, access to Matchain’s infrastructure, promotional exposure, and the opportunity to align with PSG Labs for extended collaboration.
Our goal:
By collaborating with leading innovators, PSG aims to set new standards for how technology can transform sports — empowering fans, streamlining club operations, and building smarter, more connected digital experiences.
Reshaping the Future of sports

The 7-Phase Program (12 Months)
Projects progress through defined phases focused on execution, technical alignment, and measurable impact, with visibility and support along the way.
Potential Focus Areas of JIS
Tokenized Membership Programs
Innovative blockchain-based loyalty systems that reward fan engagement and deliver exclusive benefits:
- Earn rewards for attending matches, purchasing merchandise, and interacting online.
- Redeem tokens for behind-the-scenes access, exclusive content, and special experiences such as meet-and-greets.
AI-Powered Personalized Content
AI-driven solutions to tailor content and deepen fan connections:
- Personalized match highlights and player updates based on fan preferences.
- Custom content for favorite players or matches.
- Interactive notifications that bring fans closer to their club experience.
NFT & Exclusive Digital Collectibles
Evolving digital collectibles powered by blockchain, based on real-time milestones and player performances:
- Exclusive digital memorabilia capturing iconic PSG moments.
-Unlockable experiences, including virtual meet-and-greets or gamified features like fantasy sports and prediction-based rewards.
Immersive VR/AR Experiences
Cutting-edge virtual and augmented reality platforms to engage PSG’s global fanbase:
- Virtual stadium tours and live matchday views from unique perspectives.
- Augmented reality overlays featuring live stats, player insights, and match analysis.
- Virtual fan zones, connecting PSG supporters from around the world in a shared digital space.
AI-Driven Club Operations
AI and machine learning solutions to optimize PSG’s internal workflows and performance strategies:
- Player performance analysis to improve training and injury prevention.
- Resource optimization for matches, schedules, and team management.
- Predictive analytics to drive tactical decision-making and maximize team efficiency.
Blockchain-Powered Ticketing
Secure, scalable ticketing systems that address common challenges:
- Eliminate fraud and prevent unauthorized resales.
- Enable seamless transfers and transparent ticket ownership.
- Provide PSG with actionable real-time attendance data and fan insights.
Decentralized Identity (DID)
DID solutions to give fans secure control over their personal data while improving operational processes:
- Ensure data privacy and transparent interactions for fans.
- Streamline core processes such as ticketing, memberships, and loyalty rewards.

Zero-Knowledge Proofs for Secure Collaboration
Advanced technologies to enable secure and privacy-focused data sharing:
- Share aggregated fan insights with sponsors or partners without exposing sensitive information.
- Ensure ticket ownership verification and secure fan interactions.

Why Join the Joint Innovation Studio?
Access to Infrastructure
Participants gain direct access to Matchain’s blockchain, AI tooling, and decentralized identity systems.
Structured Program Support
A defined 7-phase, 12-month framework guides teams from onboarding through deployment and performance validation.
Promotion & Ecosystem Exposure
JIS teams receive visibility through Matchain and PSG channels, events, and media.
Fast-Track Pathway to PSG Labs
High-impact projects may qualify for deeper collaboration and integration opportunities within PSG Labs.
Global Brand Credibility
Build with and alongside one of the world’s most iconic football clubs, reaching a global audience.
Who Should Apply?
The Joint Innovation Studio welcomes applications from:
- Web3 projects exploring NFTs, tokenized systems, or decentralized solutions.
- AI Innovators delivering personalized fan experiences or performance analytics.
- Blockchain Startups building secure ticketing, loyalty programs, or data-sharing platforms.
- Tech Visionaries ready to develop tools that drive PSG’s digital transformation.
If you have a project that can transform fan engagement, optimize club operations, or enhance PSG’s digital ecosystem, we want to hear from you.

How to Apply
To collaborate with PSG through the Joint Innovation Studio, complete this form with details about your project, team, and proposed solutions. Let’s build the future of sports innovation together.
For inquiries or questions, contact us at jis@matchain.org

